Karix Mobile announces partnership with WhatsApp for Business


Unified communication solutions provider Karix on Wednesday announced its partnership with WhatsApp to offer WhatsApp Business APIs to its customers. The service was launched at Mobile World Congress 2019 in Barcelona where Karix Mobile is showcasing their suite of unified communication solutions.

Karix Mobile is one of the select official WhatsApp Business Service Providers globally to offer this service. For enterprise customers based in India, Karix will offer two deployment models – managed cloud and on-premise, to integrate the WhatsApp business API. For global customers and developers, the WhatsApp business API will be available through Karix.io – its cloud communication platform as a service (CPaaS).

Commenting on the launch, COO of Karix Mobile, Deepak Goyal said in a statemet, “As a market leader in unified communications as a service, adding WhatsApp Business to our growing portfolio was a natural progression for Karix. WhatsApp’s popularity and large user base makes it an attractive channel for businesses to engage with their customers. I am very excited to launch our new bundle of WhatsApp services and I am certain that our over 2000 enterprise clients will benefit a lot from this partnership.”

With extensive expertise in key industries including banking, Insurance, automotive, retail and FMCG, Karix says it envisions to become the trusted WhatsApp Business solution provider of choice for businesses. With Karix’s advanced WhatsApp Business messaging services, enterprises can now drive rich conversations and create more engaging customer experiences at scale, instantly.

“We believe that WhatsApp’s true potential can only be explored with the right eco system. At Karix, we offer our enterprise customers a Business API along with an ecosystem of solutions to fulfill end-to-end requirements. Karix’s solution offerings include a Conversation Builder, Business Process Automation Manager, a fall back system to divert WhatsApp requests to agents, On-Premise apps to WhatsApp to enable legacy applications and a lot more. Our WhatsApp offering leverages solutions that we have perfected over 2 decades of enterprise messaging experience,” said Randhir Marwa, Vice President – Product Management, in a statement.